However I also find some of the supporters of consumer friendliness unbearable (e.g. Framework or Thinkpad fans).
I get that tribalism is present in many layers of our society and culture (politics, sports, music), but I always found it weirder when people do it for products. The only goal of a company is to maximize their profits, why someone becomes a die hard supporter of them is beyond me.
To summarize, I just wish people would put less emphasis on consumer practices. Buy a product you like and is beneficial for you, but don’t judge others for their choices.
A large amount of energy is wasted on "infighting" where people spend significant effort on attacking projects that, seen from a distance, are actually allies¹.
Or where people dismiss the entire project because it's not 100 aligned with their view of perfection².
Or, indeed, where people who don't even use or want to use a project, spend significant effort to discredit this project.
¹ an example is the enormous amount of effort and campaigning within the "mastodon" community against projects like bluesky or nostr. But also gnome vs kde, Ubuntu vs Redhat, Etc
² an example is Opensource software being discredited because they use GitHub, or host on AWS. It's Patagonia being discredited because they use plastic. Or Fairtrade coffee being dismissed because it transports coffee with trucks and ships burning oil.
People seem to flock to smaller phone companies and demand they fill in their one feature. Whether it's USB-OTG display functionality, headphone jack, slider to kill all connections, etc, everybody is convinced their one feature is holding this phone company back, just because they want this one feature.
It's just disappointing. I'm just happy with my long-lasting repairable phone.
Overall this is effectively true, but it is not a law of the universe or anything.
Why can't a collection of people have ideals, want to support and realize those ideals through action, and also find a way to financially support themselves and even profit by pursuing those ideals?
The hypothesis you've put forth is that the group that founded Framework were sitting around thinking about the best way they could invest money to make money, and the best option they could come up with was to make modular laptops. What has their return on investment been thus far, and does it clearly and readily beat all other options they had for investing?
I agree with a live and let live view of purchasing decisions, and I agree that tribalism about companies is weird, but at the end of the day it’s far too reductive to say all companies prioritize profits equally.