Few Americans pay for news when they encounter paywalls

I was pondering this earlier today while manually prepending archive.is to a pay walled link on my Android phone for the umpteenth time today.

The micro-transaction proposals everyone cried about in the early 2000's would have been so much better than this.

The odds of me paying for a subscription for some tiny local newspaper on the other side of the country are literally nil, but I'd be far more willing toss you a penny or two to read the content of a single article.

Having worked in this space from the publisher side for a bit, I can tell you that many paywall vendors tried the micro transaction approach, and the friction level was just too high for it to ever catch on at the scale needed to sustain a business. Definitely too much for a local newspaper or tv station site, the juice was never worth the squeeze.

I worked at a small group of local dallies doing IT/Dev stuff about 15 years ago. Just the struggles we had dealing with very basic login/password with a large fraction of our userbase...

Also, a subscription was much more valuable than a read because that's the number advertisers mostly cared about. Drive bys only coming in because something went a bit national weren't really valuable clicks as they weren't locals and are never gonna buy a car from Jim Bob's Chevrolet or get cremated at the Johnson Funeral Home.