Microsoft loves to own general terminology like "edit" for their products. I have no idea how this flys.
SqlServer like it's the one that found sql or it's the only product that serves sql.
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Sure "chcp" is a mouthful, but "del" or "erase" makes as much sense as learning that "rm" is short for remove. You pick up either convention quickly enough, except that I'm constantly using "where" when I meant "which". Maybe I should make an alias or something.
Don't get me started on powershell's look-we-can-use-proper-words-lets-see-how-long-we-can-make-this.
They aren't trademarking it and probably can't.
But there's no reason they anyone can't use generic naming for their products. Many software applications do and quite frankly its more descriptive to attracting new users than coming up with non-real names.
I would aruge the only reason made up names exist is to keep marketing departments employed trying to explain to users what they are needlessly.
Apple has Pages, Numbers, Keynote, etc. Google has Drive, Docs, Sheets, etc. Meta has Messenger. Far too many examples to list.
Conversely, it would be ridiculous to use non-obvious names.
...wait for it...
...Project.
Was charged with managing a department-wide installation about fifteen years back, now. You want to have fun looking for relevant docs, try a search on "Microsoft Project". Good times!
I think the one exception to Microsoft's generic naming convention is Excel. Visio probably qualifies, too, but they bought that from someone else.
Oh, and I guess PowerPoint, too.