Nobody wants a subscription to the Podunk Nowhere Times—they just want to read the one damn article they published this decade that is actually interesting.
People in Podunk Nowhere might want to read it more often. And everything about Podunk Nowhere Times' monetization structure will be designed around those repeat customers, not people who visit their website once a decade. If you hit a paywall and don't want to pay, most likely you're not the target audience anyway.