Never build your main business on somebody else's platform.
Always assume that you will get shutdown / rugged when you do so.
Never build your main business on somebody else's platform.
Always assume that you will get shutdown / rugged when you do so.
You're being facetious, but OP is right. For software platforms, this has been a constant. It happened with Twitter, Facebook, Google (Search/Ads, Maps, Chat), Reddit, LinkedIn - basically ever major software platform started off with relatively open APIs that were then closed-off as it gained critical mass and focused on monetization.
If your move is to simply retreat, and give up all this ground, what market is left for you? People who get their news and ads by paper mail, shop only at tiny independent stores, paying in cash? How many businesses can survive with ~5% (a generous estimate of the described market's relative size) of their current traffic?
[1] https://www.bentbusinessmarketing.com/why-your-fans-arent-se...