Show HN: Lego Island Playable in the Browser

How is this legal? Specifically, distributing copyrighted assets and using their name/logo without permission.

It isn't. It will stay up only until they get sent a strongly worded email/letter by LEGO. Experience it while you can.

I doubt there will be a letter... there's been an enthusiast-driven project to remake Lego Rock Raiders (Manic Miners if you're interested) for years now, and not only is Lego aware, they've actually provided some of the original assets for the game (the intro movie and some misc. graphics) to help the project along. As long as no one is monetizing it they don't seem to much care.

Which like... is the balanced view IMO? Like nobody is making money off this or the Manic Miners project, it's not detracting from any games Lego is actually releasing right now, and absent those factors, it's essentially free advertising and building community goodwill. I wish more companies would take this "it's not hurting us, just let it be" route for fan projects instead of guarding their IP like a dragon.