YouTube's new anti-adblock measures

The primary thing that makes advertisements disagreeable is their irrelevance. That’s not to say whether or not the advertisement is for a product or service for which the viewer is interested in purchasing but how it relates to the context in which it is viewed.

People complain about billboards next to a countryside highway because it is entirely irrelevant to driving through the countryside. Actual complaints may be about how the billboards block a scenic view but that also seems like another way of complaining about the irrelevance. Similarly, if I am watching a Youtube video, I am never thinking that a disruptive message from a commercial business is relevant to my current activities (uh, passivities?). No advertisement is relevant, not even in-video direct sponsorships, hence SponsorBlock.

If I go to Costco and see an advertisement for tires... well, I’m at Costco, where I buy stuff. Things are sold at Costco and people go there to have things sold to them. I might need tires and realize I can get that taken care of while I’m at Costco. Nearly every advertisement I see at Costco is relevant because it’s selling something I can buy in the same building, indeed usually something juxtaposed close to the advertisement.

I don’t complain about advertisements at Costco because that would be insane. I complain about the advertisements on Youtube because they’re irrelevant and weird but somehow normalized.

> The primary thing that makes advertisements disagreeable is their irrelevance.

That's not true. We don't hate billboards because of their irrelevancy. We hate billboards because they're giant ugly attention grabbers that make the world look worse for everybody in exchange for making someone money. If the billboards were all about driving-related products, they'd still suck.

The YouTube ads are hated because that's the whole point. YouTube has something we want (the video), and they're keeping it from us until they we do something we don't want to do (watch an ad). We dislike these ads almost by definition. If we liked them, we'd seek them out, and we'd call them something else, like "movie trailers" or "Super Bowl ads."

Steel-manning the argument, near where I live, it's not that uncommon to see small to moderately sized advertisements along the road, such as a sign outside/near the entrance of a farm that's selling eggs, meat, etc. I am wholly unopposed to this. In fact, I'm very supportive of this, and used them to find a farm to buy local honey from. Whereas the stereotypical massive slabs whose advertisements get wallpapered on, I think those are distracting menaces, particularly if the primary way you see them is by driving.

And where I live it's an ever growing hell of political signs, dominos pizza, and anyone else who realizes there is no enforcement against this wide scale littering. The signs are never removed and continue piling up. Abandoned / unmonitored lots are also a frequent target.

And it's rapidly getting worse

Glad you're cool with it though, I guess? Cuz I've considered running for office on the sole platform of having them perpetually removed and perpetrators prosecuted.

There are literally signs advertising to hire people to place more signs.

You'd get my vote! These boulevard signs are totally out of control. They are technically against bylaws in my town, but nobody enforces it. Two anecdotes about how insane these are:

1. I saw one last week advertising a halloween party, so it's been in the ground for over 6 months. It is on a sidewalk near the university and is passed by about 1000 people per day, and in 6+ months not ONE SINGLE PERSON said "Oh, I should talk this down".

2. I once saw a city employee get off their riding lawn mower to move one of these signs out of their way, cut the grass, then get off the mower again to put the sign back!

And echoing the GPs comment, what really gets me about these is that we all have our lives diminished so that one person or company can earn a little extra...maybe. Or in other words, 1000's of people are subjected to this and perhaps 1 person might bite?

I'll close with my favorite interpretation of advertising: Advertisers essentially steal your sense of self-satisfaction so they can sell it back to you.

>I once saw a city employee get off their riding lawn mower to move one of these signs out of their way, cut the grass, then get off the mower again to put the sign back!

Why wouldn't they? It's not their job to remove the sign and dispose of it. By leaving it in place, taking up space, eventually enough of these signs will pile up and cause such a problem that the powers-that-be will be forced to deal with the situation.