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990 points smitop | 1 comments | | HN request time: 0.213s | source
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lcnPylGDnU4H9OF ◴[] No.44334626[source]
The primary thing that makes advertisements disagreeable is their irrelevance. That’s not to say whether or not the advertisement is for a product or service for which the viewer is interested in purchasing but how it relates to the context in which it is viewed.

People complain about billboards next to a countryside highway because it is entirely irrelevant to driving through the countryside. Actual complaints may be about how the billboards block a scenic view but that also seems like another way of complaining about the irrelevance. Similarly, if I am watching a Youtube video, I am never thinking that a disruptive message from a commercial business is relevant to my current activities (uh, passivities?). No advertisement is relevant, not even in-video direct sponsorships, hence SponsorBlock.

If I go to Costco and see an advertisement for tires... well, I’m at Costco, where I buy stuff. Things are sold at Costco and people go there to have things sold to them. I might need tires and realize I can get that taken care of while I’m at Costco. Nearly every advertisement I see at Costco is relevant because it’s selling something I can buy in the same building, indeed usually something juxtaposed close to the advertisement.

I don’t complain about advertisements at Costco because that would be insane. I complain about the advertisements on Youtube because they’re irrelevant and weird but somehow normalized.

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grogenaut ◴[] No.44337484[source]
Lol you sweet summer child, they don't care if the ad is relevant to you, you're not the customer. https://medium.com/@Glenames/programmatic-advertising-101-c9...

Your eyes are the supply. The demand (customer) is people wanting your eyes. Relevance in ads is if your eyes are a candidate to at some point buy their product.

What your taking about at costco is essentially house ads or really signage.

Remember unless you are a brand you are not the customer for ads.

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1. pantulis ◴[] No.44339628[source]
This is correct.

But the real customer, the brand, cares if the ad is relevant to you because they are either paying for impressions or traffic. Either way, if the ad is not relevant the analytics tools will show that campaigns in Google perform worse than campaigns bought in, say, Meta or TikTok.