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990 points smitop | 1 comments | | HN request time: 0.351s | source
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lcnPylGDnU4H9OF ◴[] No.44334626[source]
The primary thing that makes advertisements disagreeable is their irrelevance. That’s not to say whether or not the advertisement is for a product or service for which the viewer is interested in purchasing but how it relates to the context in which it is viewed.

People complain about billboards next to a countryside highway because it is entirely irrelevant to driving through the countryside. Actual complaints may be about how the billboards block a scenic view but that also seems like another way of complaining about the irrelevance. Similarly, if I am watching a Youtube video, I am never thinking that a disruptive message from a commercial business is relevant to my current activities (uh, passivities?). No advertisement is relevant, not even in-video direct sponsorships, hence SponsorBlock.

If I go to Costco and see an advertisement for tires... well, I’m at Costco, where I buy stuff. Things are sold at Costco and people go there to have things sold to them. I might need tires and realize I can get that taken care of while I’m at Costco. Nearly every advertisement I see at Costco is relevant because it’s selling something I can buy in the same building, indeed usually something juxtaposed close to the advertisement.

I don’t complain about advertisements at Costco because that would be insane. I complain about the advertisements on Youtube because they’re irrelevant and weird but somehow normalized.

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strken ◴[] No.44337658[source]
It's not irrelevance, it's lack of trust.

I could see an ad for the exact thing I need and I still wouldn't click it. Either it's a scam, or it's technically not a scam because offering 90% off in the first month of a 12 month contract is legal, or it's the worst product on the market and the only way it can get users is blowing VC cash on ads, or there's something else that will surely disappoint me.

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1. ufmace ◴[] No.44338482[source]
I feel like it's happened to me multiple times that I've seen an ad for something I actually want, but if I click through or look up the company advertised, then do a little research on that company, I discover that it's a scam or a super crappy version, then I actually purchase the thing from a more reputable company with higher quality. So I guess they succeeded in getting me to buy something, from their competitors.