The more Google insists on forcing advertising on us, the more we should look closely at the wildly inappropriate and downright scammy ads they are hosting. If they can't leave well enough alone and look the other way on ad blocking, (which is the only way to avoid exposing myself and family to these dangerous ads), they need to be under a lot more scrutiny for the ads they choose to run.
even if I did pay for a subscription, they would find a way to jack up the price or insert new ads while collecting my data. The landscape isn't competitive enough. People like this idea that "if you don't pay for the product, you are the product" but it's not complete. Just because you pay for a product doesn't mean you're not the product. We used to pay for cable TV, only to still get ads. We used to pay for windows licenses, now with ads!
I will continue to waste their bandwidth while blocking ads until they hopefully go bankrupt and get replaced by some bittorrent-like p2p solution.