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YouTube's new anti-adblock measures

(iter.ca)
990 points smitop | 3 comments | 20 Jun 25 17:01 UTC | HN request time: 0.624s | source
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lcnPylGDnU4H9OF ◴[21 Jun 25 04:54 UTC] No.44334626[source]▶
The primary thing that makes advertisements disagreeable is their irrelevance. That’s not to say whether or not the advertisement is for a product or service for which the viewer is interested in purchasing but how it relates to the context in which it is viewed.

People complain about billboards next to a countryside highway because it is entirely irrelevant to driving through the countryside. Actual complaints may be about how the billboards block a scenic view but that also seems like another way of complaining about the irrelevance. Similarly, if I am watching a Youtube video, I am never thinking that a disruptive message from a commercial business is relevant to my current activities (uh, passivities?). No advertisement is relevant, not even in-video direct sponsorships, hence SponsorBlock.

If I go to Costco and see an advertisement for tires... well, I’m at Costco, where I buy stuff. Things are sold at Costco and people go there to have things sold to them. I might need tires and realize I can get that taken care of while I’m at Costco. Nearly every advertisement I see at Costco is relevant because it’s selling something I can buy in the same building, indeed usually something juxtaposed close to the advertisement.

I don’t complain about advertisements at Costco because that would be insane. I complain about the advertisements on Youtube because they’re irrelevant and weird but somehow normalized.

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Corrado ◴[21 Jun 25 07:38 UTC] No.44335516[source]▶
I completely agree, though with a twist. Google knows everything about me and yet I get ADs for things that I would never purchase. Just because I'm a middle aged male I see trucks, and beer, and football advertisements all day long. Those are irrelevant to me. If Google would only use their immense knowledge of me and what I like, I might be more amenable to watching their ADs. Where are the ADs for geeky movies that I might enjoy (is there a new Superman movie coming out)? Or books by my favorite authors? Or video games or computer equipment or electric cars? Hell, I have grandkids so stuff for them might work on me.

To be clear, it's not only Google, all the big providers have so much information on all of us, but they don't seem to take advantage of it at all. I've turned the AD "customization" on/off for all kinds of things and it doesn't seem to matter in the slightest. Nearly everything I see is irrelevant to me.

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1. bevr1337 ◴[21 Jun 25 15:26 UTC] No.44338280[source]▶
It's an established strategy to serve you irrelevant ads. When the targeting gets too specific, the people start to notice and panic.

Target is a fun example - they had cases where they revealed pregnancies through targeted ads. Now, they'll put an ad of a lawnmower (untargeted) next to the bassinet (targeted) and customers are less creeped out

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2. seadan83 ◴[21 Jun 25 16:08 UTC] No.44338606[source]▶
Idk of it is a strategy, would be interested for any background reading.

My XP at an ad-tech is that there is only so many targeted ads, and the advertisers cap how many times they want to show you an ad. When it comes time to bid to show you an ad, all of the targeted ads might have exhausted their campaigns (shown you the ad X times already, or the campaign ran out of spend). In this case, all the advertisers that would bid a _lot_ in auction are sitting out. There are still other bidders, but these are less targeted and are bidding less money. Because the highly targetted ads are exhausted, these lower targeted ads might look random. Their targeting might be instead of based on gender, city, income, the targeting might be based on just geography. The fewer targeting parameters, the lower the bid.

In effect, once all the highpy targeted campaigns are done with you, they stop bidding, and the ads with less targeting which have cheaper bids are now the auction winners. If those are exhausted too, then there is a very large pool of low rent ads which have even less targetting.

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3. bevr1337 ◴[21 Jun 25 23:57 UTC] No.44341626[source]▶
Here's a skeptical write-up about the mailers I was referencing. I like this view because it acknowledges human fallacies. For example, that an untargeted ad could feel targeted or that we may exaggerate the amount of ads that feel targeted.

https://medium.com/@colin.fraser/target-didnt-figure-out-a-t...