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YouTube's new anti-adblock measures

(iter.ca)
990 points smitop | 2 comments | 20 Jun 25 17:01 UTC | HN request time: 0.403s | source
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lcnPylGDnU4H9OF ◴[21 Jun 25 04:54 UTC] No.44334626[source]▶
The primary thing that makes advertisements disagreeable is their irrelevance. That’s not to say whether or not the advertisement is for a product or service for which the viewer is interested in purchasing but how it relates to the context in which it is viewed.

People complain about billboards next to a countryside highway because it is entirely irrelevant to driving through the countryside. Actual complaints may be about how the billboards block a scenic view but that also seems like another way of complaining about the irrelevance. Similarly, if I am watching a Youtube video, I am never thinking that a disruptive message from a commercial business is relevant to my current activities (uh, passivities?). No advertisement is relevant, not even in-video direct sponsorships, hence SponsorBlock.

If I go to Costco and see an advertisement for tires... well, I’m at Costco, where I buy stuff. Things are sold at Costco and people go there to have things sold to them. I might need tires and realize I can get that taken care of while I’m at Costco. Nearly every advertisement I see at Costco is relevant because it’s selling something I can buy in the same building, indeed usually something juxtaposed close to the advertisement.

I don’t complain about advertisements at Costco because that would be insane. I complain about the advertisements on Youtube because they’re irrelevant and weird but somehow normalized.

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strken ◴[21 Jun 25 13:57 UTC] No.44337658[source]▶
It's not irrelevance, it's lack of trust.

I could see an ad for the exact thing I need and I still wouldn't click it. Either it's a scam, or it's technically not a scam because offering 90% off in the first month of a 12 month contract is legal, or it's the worst product on the market and the only way it can get users is blowing VC cash on ads, or there's something else that will surely disappoint me.

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1. galangalalgol ◴[21 Jun 25 14:30 UTC] No.44337886[source]▶
I think the theme you and other posters are stating in various ways, is that being expised to persuasion always has negative value. The motivation for some actors can be good, but it will never be universal. When seeking out information to make a purchase, one of the primary taks is to identify and filter out persuasion in the process, in the form of sponsored listings, or reddit shills. I have seen calls to ban paid persuasion, or even all paid speech. I don't know if that is compatible with the notion of free speech, or if I agree it is a good idea, but it certainly would have some good effects in addition to any bad ones.
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2. strken ◴[23 Jun 25 01:17 UTC] No.44351675[source]▶
It's not persuasion that's the issue. Opinion articles in newspapers are persuasion and I actively seek them out sometimes.

One of the blogs I used to read was The Last Psychiatrist. The author had a saying: "if you're seeing it, it's for you". In other words, if someone goes to the effort of putting something in front of you, they did it for a reason. Usually that reason is not "my company is growing via word of mouth and organic PR efforts because our product is so good, but I just want to grow faster."