Youtube will not win this battle.
replies(2):
So, Google is merely optimizing the ad clicks and impressions here. If they succeed in becoming too obnoxious with their ads, viewers might leave for other platforms, and then content creators would follow. So, fighting ad blocking has diminishing returns and can actually have a negative impact on them. Which is why ad blocking is still effective in 2025 and why Youtube has thrived by being not too effective with their anti ad blocking measures. This is more about selling the notion to advertisers that they are a really good advertising platform than it is about fighting the minority of users who block their ads no matter what. It won't work. But it won't matter as long as advertisers keep on paying for advertising on Youtube.
The irony of their latest efforts is that it is driving away users from Chrome to more effective alternatives (Firefox, Brave, etc.) and it's driving content creators to depend on sponsor ship deals instead of advertising money from Google. The only reason Chrome exists is actually ads. So, more effective counter measures against ad blocking in Chrome could end up hurting their ad revenue. And Google's behavior is actually causing for increasingly stronger calls to break up Google. None of that is good for Google and their advertising revenue.