We often rationalize using ad blockers because ads can be intrusive or annoying. But let’s asking ourselves: Why do we feel entitled to get this for free?
This isn’t a moral judgment. I genuinely want to understand the reasoning.
Here's an attempt at a double-negative answer: you can't be ethically compelled into an unethical contract, and since advertisements are manipulative, voyeuristic and seek to take advantage of the limitations of human attentional control, it's a priori impossible for watching an ad or downloading a tracker to ever be ethically compulsory.
You want to watch some content. The content provider offers you two options: pay and get no ads, or watch for free and also sit through some ads.
You are not obligated to watch ads. You are opting to watch them in exchange for the free content, then skipping out on a commitment you volunteered for while still taking the free content.
The "unethical contact" argument is bullshit, because you made a choice but didn't live up to it. Instead of either paying or not watching, you watched anyway.
The provider is welcome to serve ads, and i am welcome to not watch them. When there are Ads on TV and I get up to go to the kitchen, am i skipping out on a commitment? Am I now a freeloader? Should the TV have a camera to make sure I watch all the ads like a good little boy?
People have been fastforwarding/skipping ads for decades. this is nothing new.
Principally - the latter actually affects the compensation given to the creator of whatever video you're watching. The former does not.
TV, speaking of cable, is exclusively for entertainment. YouTube is used for pretty much everything these days. Imagine being in a panic, looking for a video how perform CPR, and getting 30 seconds unskippable ad.