YouTube's new anti-adblock measures

The primary thing that makes advertisements disagreeable is their irrelevance. That’s not to say whether or not the advertisement is for a product or service for which the viewer is interested in purchasing but how it relates to the context in which it is viewed.

People complain about billboards next to a countryside highway because it is entirely irrelevant to driving through the countryside. Actual complaints may be about how the billboards block a scenic view but that also seems like another way of complaining about the irrelevance. Similarly, if I am watching a Youtube video, I am never thinking that a disruptive message from a commercial business is relevant to my current activities (uh, passivities?). No advertisement is relevant, not even in-video direct sponsorships, hence SponsorBlock.

If I go to Costco and see an advertisement for tires... well, I’m at Costco, where I buy stuff. Things are sold at Costco and people go there to have things sold to them. I might need tires and realize I can get that taken care of while I’m at Costco. Nearly every advertisement I see at Costco is relevant because it’s selling something I can buy in the same building, indeed usually something juxtaposed close to the advertisement.

I don’t complain about advertisements at Costco because that would be insane. I complain about the advertisements on Youtube because they’re irrelevant and weird but somehow normalized.

You can also pay for YouTube. I do. It’s nice, not crazy expensive. No ads. Creators get paid. Everyone wins.

You lose on long run. In few years, you will pay more and still watch ads while YT will no longer be free. (let me remind you of video streaming services)

Managers want their rewards that are tied to earnings and stockholders want to earn more.

And once they both get their money, the next year reward will be tied to even more earnings. And stockholders will want to earn more.

I’ve paid for YouTube Premium from the beginning (remember YouTube Red?) and it has been a mostly great service for 10+ years. The value I get is vastly greater than Netflix or any other streaming service. But if they ever start putting ads in the paid subscriptions (like many streaming services now with their basic tier) I’ll jump ship.

Yep, you were a test project. Will people pay for free content or punish them by leaving the platform. And will they start to pay if you increase number of ads. Now they moved to next stage.

Anyway, not there yet. Frog is boiled slowly, slow enough that people dont notice until it is to late.

First they need to kill ad blockers tier. Then you increase number of ads to unbearable (they are already doing that) and get as much people as possible to paid content. Also market must be ripe enough, so there will be no more ships to jump. Then you will get ads, different tiers to pay, segmentation of content etc.