In the future, everything will be like that vapid chicken wing podcast (the one where they bring on an interesting, talented person and then waste half an hour interviewing her about sriracha)
So Ira Glass will be narrating This American Life while simultaneously reviewing different varieties of Doritos, etc.
...or the producers of The Rest is History will add the Planters Peanut Man as a third host
...or Marques Brownlee will review every product in relation to how well it works with Bose headphones
1. Interviewing a guest while they are eating insanely spicy food is an extremely novel idea and the guest's reactions and answers end up being really interesting and unexpected as a result. It humanizes famous people in a way I've never seen before because you can't just bluff your way through it.
2. The hot sauce vendors are often small companies or indie makers (at least they used to be). This is way different than reviewing 11 bags of Superman Transformers 3D Doritos Walmart Product Placement for the next blockbuster.
3. Hot sauce is interesting! Nearly every culture on every continent has hot sauce. They are made from a huge variety of interesting and unusual ingredients but are also simple and can be made at home. Hot sauce hasn't been explored in this way in popular culture.