People dont understand how world works. Management reward are tied to earning more money. As long this is true, the next year, the reward will be tied to earning even more. The more you pay, the more it will cost. And when people wont be prepared to pay more, alternative model will be invented, like adding ads to paid content. There is only one way to stop this - break it from the start and make it nonviable, don't pay.
They are trying to block ads blockers as some manager wasn't able to get reward. Or is worried he wont get it. And this means that money that can be collected from ads has peaked. Now come the "optimizations", now payable, then no longer free, later payable with ads, then they will squeeze content creators, that will move to other platforms where you will have to pay for multiple platforms where you were once watching it for free on YT.
Sounds familiar?
Made it as short as possible, but this could be wall of text, from comparing to what happened to streaming services etc. Without piracy (not advocating but it is a fact that it forced publishers into internet model) we would probably still buy content on CDs and DVDs, maybe BluRays.
Greed of infinite growth in finite system has destroyed the planet and you can bet it will destroy YT too.