The more Google insists on forcing advertising on us, the more we should look closely at the wildly inappropriate and downright scammy ads they are hosting. If they can't leave well enough alone and look the other way on ad blocking, (which is the only way to avoid exposing myself and family to these dangerous ads), they need to be under a lot more scrutiny for the ads they choose to run.
This is one of the things that kills me. Even in broadcasting TV, you get typical :15, :30, :60 ads with the occasional :45 or longer :90. The ad pods are also defined so that you get a set number say something like 3:00 max.
YT has scammy ads where if you are just trying to let something stream in the background while you focus on other things where an ad plays past the 5s skippable time, they have some that are full on half hour if not even longer infomercials that takes completely out of the flow of whatever you were watching. That's down right criminal to me. The fact that long form content can be used as something that interrupts someone else's content is such a strange thing to allow. They must pay out the nose for those ad impressions
You are absolutely on to something. I think the seemingly random length of ads makes them feel somewhat more jarring to me. I also hate how sometimes the ads are just randomly interjected into a video. I know creators can control this to some degree, but older videos seem to suffer more.
I have had ads on Youtube that were hours long. Obviously, at that length, they can be skipped. I know have some kind of 'trauma response' that when I watch Youtube on a computer while laying down, AFK, I have to have my wireless mouse in close proximity in case one those long ads appears. If I could predict the intervals in which the ads occurred and for how long, then I would probably just let them run and tune them out of my mind.
Regardless, I swear Youtube serves me such long ass ads as a punishment sometimes. Sadly, my suspicion is supported by extremely weak evidence and confirmation bias. I'll just say this... Sometimes when I get served the same ad too many times, I report the ad for something like being offensive, inappropriate, or whatever. The ads seem to never come back, but I swear within a day or two, I start getting longer ads -- even movie-length ads. I have also reported ads if they happen to be something like +30s and unskippable. This makes the ad instantly dismiss (or it used to, at least).
I doubt they actually do that, but I’m sure it would increase ad view times. Im probably just only remembering the ads I don’t immediately skip.
This also reminds me of the Idle Detection API they tried adding in Chrome. [1]
[0] https://developers.google.com/android/reference/com/google/a...
[1] https://developer.chrome.com/docs/capabilities/web-apis/idle...
I also let the hour long ads play when I'm holding my phone (just to mess with the algorithm) so maybe that is just my experience.