I'd be happy to pay for premium if it actually removed all ads from the platform. I wish they forced creators to declare which segments of a video are ads for their sponsors and then removed or skipped them for premium users. Basically built-in Sponsorblock except not crowd-sourced.
Alternatively, many creators already upload ad-free versions to their Patreon or other paywalled platforms, they could upload those to YouTube as well to be shown to premium users if YT allowed for it and forced them to.
Alas I'm not willing to pay 13€ a month for just slightly fewer ads.
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