YouTube's new anti-adblock measures

I'm surprised they don't just inject the ads directly into the video stream, I think that would solve their issue overnight (not that I want any ads personally). You could also rate-limit it to the playback speed to prevent pre-downloading the stream easily. But now that everything uses HLS/DASH, it's easy to inject different content right in the middle of the stream without re-encoding anything.

There exists crowdsourced adblocking based on timestamps (SponsorBlock, Tubular). Soon we will have realtime on-device content-aware AI adblocking. They will ever win.

Once we get content-aware AI adblocking, every video and podcast will turn into a product placement.

They are already doing product placement everywhere..'

Few shows are relentless about it.

In the future, everything will be like that vapid chicken wing podcast (the one where they bring on an interesting, talented person and then waste half an hour interviewing her about sriracha)

So Ira Glass will be narrating This American Life while simultaneously reviewing different varieties of Doritos, etc.

...or the producers of The Rest is History will add the Planters Peanut Man as a third host

...or Marques Brownlee will review every product in relation to how well it works with Bose headphones