Some creators do a better job and anyone is free to whitelist those creators. There are a few creators I have whitelisted, but to be honest, they don't run "better" ads than other creators. Sure, some make them more "digestible" by making them jokes, but even a content creator I support a ton is still just running your basic Squarespace ads. Creators do the best they can to map the available sponsorships to their audience, but the fact remains that the lions share of sponsorships available are for services we are not interested in and advertising has stopped being an effective way to lure audiences.