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YouTube's new anti-adblock measures

(iter.ca)
990 points smitop | 1 comments | 20 Jun 25 17:01 UTC | HN request time: 0.983s | source
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ranger_danger ◴[20 Jun 25 17:57 UTC] No.44330199[source]▶
I'm surprised they don't just inject the ads directly into the video stream, I think that would solve their issue overnight (not that I want any ads personally). You could also rate-limit it to the playback speed to prevent pre-downloading the stream easily. But now that everything uses HLS/DASH, it's easy to inject different content right in the middle of the stream without re-encoding anything.
replies(15): >>44330295 #>>44330306 #>>44330327 #>>44330366 #>>44332987 #>>44333096 #>>44333102 #>>44333133 #>>44333320 #>>44333605 #>>44333700 #>>44333858 #>>44334367 #>>44335037 #>>44335453 #
noman-land ◴[20 Jun 25 23:32 UTC] No.44333096[source]▶
There exists crowdsourced adblocking based on timestamps (SponsorBlock, Tubular). Soon we will have realtime on-device content-aware AI adblocking. They will ever win.
replies(2): >>44333119 #>>44333839 #
thomassmith65 ◴[20 Jun 25 23:35 UTC] No.44333119[source]▶
Once we get content-aware AI adblocking, every video and podcast will turn into a product placement.
replies(3): >>44333293 #>>44333362 #>>44333371 #
1. hsbauauvhabzb ◴[21 Jun 25 00:17 UTC] No.44333371[source]▶
It’s already a race to the bottom, blocking tech improves and so does marketing. The latter will pump out as much as you’re scientifically proven to accept before switching off.