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YouTube's new anti-adblock measures

(iter.ca)
990 points smitop | 1 comments | 20 Jun 25 17:01 UTC | HN request time: 0.231s | source
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ranger_danger ◴[20 Jun 25 17:57 UTC] No.44330199[source]▶
I'm surprised they don't just inject the ads directly into the video stream, I think that would solve their issue overnight (not that I want any ads personally). You could also rate-limit it to the playback speed to prevent pre-downloading the stream easily. But now that everything uses HLS/DASH, it's easy to inject different content right in the middle of the stream without re-encoding anything.
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1. walthamstow ◴[20 Jun 25 18:13 UTC] No.44330366[source]▶
That's how some podcast houses do it. Sometimes they'll be mid sentence and the ad will come in.

I pay for a subscription to The Athletic, who used to offer ad free podcasts in their app. Last month they signed an exclusive deal with Acast, and now I cannot possibly listen to their podcasts without ads.