I don't think it's a rationalization. I have two normie friends who were mostly fine seeing ads on the internet, until one night they saw one too many scum ads on YouTube. They asked me to help them install an adblocker. It was specifically the scumminess of these ads that got them to start using adblockers, which by the way the FBI recommends as a matter of course. People should buy YouTube premium for the convenience features it offers, but everyone should be blocking ads for their own safety and sanity. There is no reason to engage in the ad economy. Everyone should be blocking all ads.