I don’t use social media. Is the assumption that everyone does use social media?
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> Social media are interactive technologies that facilitate the creation, sharing and aggregation of content (such as ideas, interests, and other forms of expression) amongst virtual communities and networks.
Forums satisfy all of these requirements. The key factor is not what kind of content users can post but that users can post, and more importantly that they post with the primary intention of interacting with other users. This covers Hacker News and other forums but excludes guest books and contact forms.