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Honda conducts successful launch and landing of experimental reusable rocket

(global.honda)
1355 points LorenDB | 1 comments | 17 Jun 25 15:02 UTC | HN request time: 0.202s | source
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kapildev ◴[17 Jun 25 21:04 UTC] No.44303937[source]▶
First time I saw a domain named `honda`. On further research [1], I see that many companies have Top Level Domains of their name. Why did IANA/ICANN allow TLDs of company's names?

[1]: https://data.iana.org/TLD/tlds-alpha-by-domain.txt

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gertrunde ◴[17 Jun 25 21:36 UTC] No.44304215[source]▶
Money mostly.

$185,000 application fee to apply for a new gTLD, plus maybe some auctions for gTLDs that multiple entities wanted, resulted in just under $60 million for ICANN.[2]

Apparently Google and Amazon were the most prolific appliers, with 101 and 76 applications respectively.[3]

[1] https://en.wikipedia.org/wiki/ICANN#TLD_expansion_and_concer...

[2] https://www.theregister.com/2015/04/17/icann_gltd_auction_mo...

[3] https://en.wikipedia.org/wiki/Generic_top-level_domain#Expan...

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tonyhart7 ◴[17 Jun 25 23:01 UTC] No.44304942[source]▶
60 mill is a chump change for multinational companies, but idk. people not used to type global.brand like honda did

it feels weird seeing no .com at the end of it

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wodenokoto ◴[18 Jun 25 04:52 UTC] No.44306761[source]▶
I don't really think ownership of these top-level domains is about getting end-users to type .honda or .disney, it's more about ensuring end-users don't end up at porn.honda or naked.disney/characters
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1. Gareth321 ◴[19 Jun 25 09:36 UTC] No.44316949[source]▶
ICANN has protections in place to prevent malicious use of domains like that. They (should) prevent applications of that nature. The applicant must hold a trademark for the brand.