Honda conducts successful launch and landing of experimental reusable rocket

so now any company can get its own TLD? that's cool.

Brand TLDs became a thing in 2012 under ICANNs New gTLD Program

There was an opportunity to apply over a decade ago. The plan is to open another window for applications next year.

I've only seen it used by companies that cannot get out of their own way.

Instead of news.honda.com (their actual domain) or hondanews.com (actual domain, redirect from before, all owned by them, also has news) or honda.global (makes sense, but nothing there) or honda.com/news (makes sense, but nothing there) they go waste money on a new gTLD. So we have global.honda/en/newsroom/. .

At least they're using it: https://domainmetadata.com/list-of-all-honda-domains

Now I see, there is a whole list of them out there

https://icannwiki.org/New_gTLD_Brand_Applications

On one hand, it ruins DNS, but on the other hand, it makes ICANN a lot of money.

Ford, Mercedes and Apple all own /8 address blocks. I thought IBM used to own one as well but they must have given it up.

I use dns.google pretty often, very useful when implemented correctly.

How does it ruin DNS?