WhatsApp introduces ads in its app

I remember switching to WhatsApp many years ago, mainly because it had no ads and encrypted chats, while other apps were constantly crammed with ads and features I didn't need. Now I feel like I'm slowly going back to that old path. Sometimes it really feels like no app can really stay clean for long.

I think this is two sided topic:

- on one side there is the increasing number of features in WhatsApp that nobody asked for and that make the experience worse and worse, I agree. Yet, on the other side of the world a 1B people in China use WeChat for so many things beside communicating, so I understand Meta's appetite to become the West WeChat. Still I hate it. - on the other side there is the business model of WhatsApp. Or the complete lack of it. It's 100% unrealistic that a global, always on, high availability, high security service is free. These things are expensive and they need to be monetized.

It's either ads, either fees on extra services they are providing through the app, either a monthly subscription. Now, I think nobody would pay for WhatsApp and they would lose their market immediately if they went that route (for many good reasons). They tried hard to position WhatsApp as WeChat, failing at that (for many good reasons). Ads is the only thing that is left IMO.

>so I understand Meta's appetite to become the West WeChat

Revolut will probably get there first

>It's 100% unrealistic that a global, always on, high availability, high security service is free. These things are expensive and they need to be monetized.

Do you have any information how much whatsapp costs per user per month? Threema seems to be doing fine with just one 5$ forever.

I have no numbers. I remember that it was designed to be very efficient and easy to maintain, but this was before Meta bought it. Things probably changed, and keep in mind that they need to return of the 19B investment in 2014, so they are probably aiming at much more than just covering the costs.