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WhatsApp introduces ads in its app

(www.nytimes.com)
713 points greenburger | 1 comments | 16 Jun 25 13:38 UTC | HN request time: 0.216s | source
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d3vmax ◴[17 Jun 25 06:18 UTC] No.44296182[source]▶
Alice Newton-Rex, head of product at WhatsApp: “Alongside of private messaging, people were saying they wanted to hear more about topics, teams and organizations across WhatsApp.”

- I am pretty sure NO ONE asked to hear about more topics and organizations across whatsapp.

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1. whiplash451 ◴[17 Jun 25 08:47 UTC] No.44296987[source]▶
It's the usual Facebook trick: run an AB test with and without ads, observe CTR and sales without too much drop off on one side and conclude that "everyone is better off with ads" (without really trying to filter out bot traffic)