WhatsApp introduces ads in its app

Does anybody have stats on how many people are O.K. paying for their core services, i.e. how many people pay for paid personal e-mail services?

I just don't want to believe that our services have to be paid for through proxy by giving huge cut to 3rd parties. The quality goes down both as UX and as core content, our attention span is destroyed, our privacy is violated and our political power is being stolen as content gets curated by those who extract money by giving us the "free" services.

It's simply very inefficient. IMHO we should go back to pay for what you use, this can't go on forever. There must be way to turn everything into a paid service where you get what you paid for and have your lives enhanced instead of monetized by proxy.

I’d love to know the expected ad revenue per user for makers of apps like WhatsApp, Instagram.

I’m pretty convinced I’d pay 10x or more than that amount for a completely ad free version but I can’t be sure.

I'm not sure if the number was for Facebook specifically or all Meta apps, but they did quote a number of around $70 revenue per year per US user a while ago. (with (much) lower numbers in other parts of the world)

These numbers are actually kinda interesting, in that they're based on user location, not advertiser. So basically all global companies target the US first because it's a big market with consistent regulations and mostly one language (compare to the EU where you'd need English/German/French/Spanish/Polish and still would miss a lot).

So, those numbers reflect a capital inflow to the US market rather than (as many people think) absurdly high conversion US users.

Meta stopped reporting user numbers/CPMs by geography after the market freaked out when user growth plateaued in the US (because they'd acquired basically everyone).