CAPTCHAs are over (in ticketing)

Sell the tickets with regressive price based on time. Sales starts say 2 months before event, initial price is truly exorbitant, say one million dollars. Price decreases linearly down to zero (or true cost price). At any point, people can see current price and the seats left.

Now every potential spectator is playing a game of chicken: the more you wait, the lower the price, but also lower are the chances that you’ll have a ticket. That would capture precisely the maximum amount of dollars that each person is willing to pay for it.

This idea sounds extremely greedy, because it is, so I can’t fathom that no one ever pitched this in a Ticketmaster board meeting.

My idea, however, was a bit less greedy. Once you sold the last ticket, that would be your actual (and fair) price-per-ticket for the concert, and everyone would be refunded the difference. You’ll never know how low it will go, so you shouldn’t overpay and hope it will lower later. I’m pretty sure Ticketmaster will skip this last part if they decide to implement this.

There are multiple issues with my idea, it’s elitist, promotes financial risks on cohorts poorly capable to bear them, etc etc, but it will definitely fix the scalpers problem. Pick your poison.

Nobody wants to fix the scalpers problem because, to the Ticketmaster monopoly, scalpers aren't a problem. The Ticketmaster monopoly values known, consistent, derisked revenue over possible lottery ticket windfalls with the possibility of complete wipeout. Scalpers do exactly that.

Scalpers are only a problem to fans. And scalpers are only a problem online because they can wipe out the entire ticket base. The "solution" is to introduce offline friction to the problem--anything which requires a person to show up and buy only a limited number of tickets. Unfortunately, that introduces a lot of uncertainty into the system instead of guaranteed cash flow and the business side finds that to be anathema.

However, the real solution is to bust up the Ticketmaster monopoly. If each of the individual actors (ticket sales, venue owner, performers) have to operate independently and have to de-risk at each point, scalpers become an enemy to be neutralized.

I also have a completely unjustified suspicion that scalping is hiding a lot of money laundering so lots of people have vested interest in it continuing.

If you want to remove scalpers, just make sure tickets are non-transferrable and run an auction for price discovery.

I built it on the blockchain years ago.