Kobo (ereader) + Pocket was always just an amazing and low friction combo. This blows.
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I've been using IFTTT with RSS feeds to add serialized stories to my Kobo as they release.
I have an RSS feed from RoyalRoad that new episodes come in on. Using IFTTT, I have an action set up to, whenever a new item comes in on that feed, add the _URL_ of it to my Pocket account. Then, Kobo just syncs the Pocket articles automatically, and the new episode is added.