CAPTCHAs are over (in ticketing)

I am unsympathetic when people insist on selling things for the wrong price and then come up with these elaborate schemes for fixing the problems they themselves caused.

If they would simply sell tickets for the prices people are willing to pay in the first place then they wouldn't need to invade privacy or any of this stuff. I've heard the arguments they use to justify why they don't and they're all hogwash.

Why do you think they don’t?

Because the whole business of scalpers is exploiting the difference between the list price and the price people are willing to pay. If this gap didn't exist scalping wouldn't be profitable.

(As far as this article as discussing. They also serve some use for reselling tickets when you meant to go but can't but this doesn't have any more downsides)