I didn't have anything but bad experiences with RabbitMQ, maybe I cannot "cook" it, but it would always go split-brain, or last issue I had, a part of clients connected to certain clustered nodes just stopped receiving messages. Cluster restart helped, but all logs and all metrics were green and clean. I try to avoid it if I can.
ZeroMQ is more like a building block for your applications. If you need something very special, it could be a good fit, but for a typical EDA-ish bus architecture Redis or Kafka/Redpanda are both very good.