The process of forming expressions just is the process of conceptual and rational articulation (as per Brandom). Those who misunderstand this -- believing that concepts are ready made, then encoded and decoded from permutations of tokens, or, worse, who have no room to think of reasoning or conceptualization at all -- they will be automated away.
I don't mean that their jobs will be automated: I mean that they will cede sapience and resign to becoming robotic. A robot is just a "person whose work or activities are entirely mechanical" (https://www.etymonline.com/search?q=robot).
I'm afraid far too many are captive to the ideology of productionism (which is just a corollary of consumerism). Creative activity is not about content production. The aim of our creation is communication and mutual-transformation. Generation of digital artifacts may be useful for these purposes, but most uses seem to assume content production is the point, and that is a dark, sad, dead end.