Ground control to Major Trial

> We’re not going to waste days chasing them. But at some point, this goes beyond saving a few bucks: it becomes performance art.

Oh for the love of tech, do chase them. This absolutely has to be in void of the terms of your trial take them to court. If not, then at the very least name and shame the company, so some dumb manager orchestrating this silly theft will get fired and someone more mature can be rotated in.

Devil's advocate: If supplying an email address opens up a 30 day free trial, you can hardly complain when people do supply email addresses... especially when, to smooth the experience, there is absolutely nothing else but a email address field and a "start free trial" button.

People will always find ways to use things to the limit or abuse them. You need to consider where to put the limit to balance user experience vs. preventing abuse.

Well, now I’ve seen it — and yes, lesson learned. But here’s the good news about humanity: they’re the only ones abusing it at this scale. So far, it seems most people still choose sanity over spreadsheets of throwaway emails.