The world will seek out software optimization only after hardware reaches its physical limits.
We're still in Startup Land, where it's more important to be first than it is to be good. From that point onward, you have to make a HUGE leap and your first-to-market competitor needs to make some horrendous screwups in order to overtake them.
The other problem is that some people still believe that the masses will pay more for quality. Sometimes, good enough is good enough. Tidal didn't replace iTunes or Spotify, and Pono didn't exactly crack the market for iPods.