My startup is helping Maui rebuild after the fires. My early adopters and testers will be on Maui mostly. It's a win-win-win. The branding is inspired by Hawaii, so it's only right that I do it this way.
What we are currently doing: 1) Cold outreach to power users - to convert them into affiliates. 2) Cold outreach to individuals who have target ICP communities. 3) SEO for more long term (not for the first 500)