My wife cold-called about 60% of all businesses in our niche within our city. Meanwhile, I literally walked into CEOs' offices, asked politely for meetings, and pitched face-to-face. Conversion was around 1%, but that gave us our first collision with reality—and our first paying customers.
Also half of my clients came from Google search ads. But it was absolutely terrible - 9 out of 10 requests were people trying to talk to chatGPT
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