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Ask HN: How are you acquiring your first hundred users?

559 points amanchanda | 1 comments | 13 May 25 08:41 UTC | HN request time: 0.221s | source

I am building a B2C AI SaaS with $50/month price. How would you go about getting with first 100 users and then the next 500 users.

What we are currently doing: 1) Cold outreach to power users - to convert them into affiliates. 2) Cold outreach to individuals who have target ICP communities. 3) SEO for more long term (not for the first 500)

1. trevinhofmann ◴[13 May 25 16:44 UTC] No.43974893[source]▶
I'm also having a difficult time getting the first users for my AI software development service. I decided to start with a high-touch Early Access model to understand the users and their needs better, and I'm up to 8 users so far.

For Early Access, I started with a LinkedIn post, reaching out to close colleagues, commenting in relevant Slack groups/channels, and introducing it to some of my better freelance clients. I'll be signing up 2 more of the freelance clients shortly, with one key feature request from each first. It's important not to get stuck in the trap of developing one-off features to get each new user, but these are features that would be broadly beneficial.

Soon, I'm planning to add a super-simple demo at the top of the landing page to increase conversions, and then I'll start promoting it more. Likely also some relevant informational content marketing on a blog.