My strategy is too simple, I don't think it will works but It work good enough for me.
- Just engage in the community. In early day, I helped on the cloudflare forum. I just help generic about anything related to email, explain concept and here and there try to introduce my service. I always introduce my service last. Give people free option first, always, even if the free option is my competitor. But I do explain pros/confs of my service
- Build plugin that may drive traffic: For me, CloudFlare offers plugin ability so I built a CloudFlare app for that. It may not benefit me directly but get my name out there
I shared my revenu and publish update on indiehacker https://www.indiehackers.com/product/hanami/revenue