I have a course on building AI solutions in business (based on success stories from companies in Europe/USA). Sold ~400 seats so far, mostly through my community and word of mouth. No external ads or cold outreach.
The process was classical. Over two years I created a community to sharing cases and insights from building LLM-driven systems. We focused on creating good non-toxic and collaborative atmosphere. No ads or SEO to grow it, standing out by sharing real-world cases and helping others.
Thanks to the community, got 100 customers within the beta-testing period. Then 300 more came over the last 4 months, after opening the sales.
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