Find a way to make it free to start.
This is how Firebase, Supabase and friends work.
Getting 100 people to sign up for a free service is still work, but significantly less.
replies(2):
What we are currently doing: 1) Cold outreach to power users - to convert them into affiliates. 2) Cold outreach to individuals who have target ICP communities. 3) SEO for more long term (not for the first 500)
This is how Firebase, Supabase and friends work.
Getting 100 people to sign up for a free service is still work, but significantly less.
Ideally you want your tools to be so easy to use, clients just switch onto a paid plan when they want to get serious.