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Ask HN: How are you acquiring your first hundred users?

559 points amanchanda | 2 comments | 13 May 25 08:41 UTC | HN request time: 0.447s | source

I am building a B2C AI SaaS with $50/month price. How would you go about getting with first 100 users and then the next 500 users.

What we are currently doing: 1) Cold outreach to power users - to convert them into affiliates. 2) Cold outreach to individuals who have target ICP communities. 3) SEO for more long term (not for the first 500)

1. mvkel ◴[13 May 25 14:17 UTC] No.43973259[source]▶
Interview 20 people who -could- be customers, but not pitch them.

Get their honest take on what sucks about their current solution/process. Ask for their expertise.

Build the thing that emerges from the 20 interviews. Not the thing they ask for, but the thing they truly need.

Craft a solid pitch from the common themes of the 20 interviews, focused on being a painkiller, not a vitamin.

Go to the place where you found those initial 20, except this time, talk about the thing you made. Not in a salesy way.

If people 1. Aren't interested; 2. Aren't converting to customers, then the thing that was built didn't properly address the pain

replies(1): >>43973338 #
2. r0b05 ◴[13 May 25 14:24 UTC] No.43973338[source]▶
This is a really cool litmus test.