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Ask HN: How are you acquiring your first hundred users?

559 points amanchanda | 1 comments | 13 May 25 08:41 UTC | HN request time: 0.205s | source

I am building a B2C AI SaaS with $50/month price. How would you go about getting with first 100 users and then the next 500 users.

What we are currently doing: 1) Cold outreach to power users - to convert them into affiliates. 2) Cold outreach to individuals who have target ICP communities. 3) SEO for more long term (not for the first 500)

1. rylan-talerico ◴[13 May 25 13:43 UTC] No.43972922[source]▶
I'm building an AI product management co-pilot (https://magical.pm) that helps PMs write requirements faster.

Here is my approach:

1. Engineering-As-Marketing: Building features that have the potential to create word-of-mouth growth (e.g., the AI will write product requirements in Shakespearean sonnets: https://www.magical.pm/?goofballModal=true).

2. Programmatic SEO: Sitemap has over 1,000 keyword-rich pages (no AI). To accomplish this, I leverage my app's Templates feature and tools that pair well with my app (Jira, Linear, Asana, etc).

3. Blog: Product management blog, designed to find traction in product management communities.

While my SEO grows, I'm improving the product's usefulness. Once it is ready, I will launch it via ProductHunt and begin a bigger marketing push (increased content marketing, community outreach, etc).