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Ask HN: How are you acquiring your first hundred users?

560 points amanchanda | 1 comments | 13 May 25 08:41 UTC | HN request time: 0.28s | source

I am building a B2C AI SaaS with $50/month price. How would you go about getting with first 100 users and then the next 500 users.

What we are currently doing: 1) Cold outreach to power users - to convert them into affiliates. 2) Cold outreach to individuals who have target ICP communities. 3) SEO for more long term (not for the first 500)

1. bitmasher9 ◴[13 May 25 13:18 UTC] No.43972627[source]▶
Instead of an affiliate program I would offer my ten biggest customers a steep discount in exchange for an interview. You really need to understand what consumer is spending $50/mo on AI. The better you understand them, the easier finding 490 people like them will be.