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Ask HN: How are you acquiring your first hundred users?

560 points amanchanda | 3 comments | 13 May 25 08:41 UTC | HN request time: 0.593s | source

I am building a B2C AI SaaS with $50/month price. How would you go about getting with first 100 users and then the next 500 users.

What we are currently doing: 1) Cold outreach to power users - to convert them into affiliates. 2) Cold outreach to individuals who have target ICP communities. 3) SEO for more long term (not for the first 500)

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janosch_123 ◴[13 May 25 11:06 UTC] No.43971615[source]▶
In 4 months I published:

  - 22 YouTube videos

  - two LinkedIn posts a week
It has to be said that I was well plugged in to niche forums and subreddits.

Now I have:

  - 100 signups

  - 28 demo completions

  - 500 subscribers on YouTube
The product is: https://foxev.io (learn about electric car tech like you learn languages with duolingo).
replies(1): >>43971890 #
1. nikolayasdf123 ◴[13 May 25 11:55 UTC] No.43971890[source]▶
so much media content and only 100 user… damn thats tough
replies(1): >>43972168 #
2. janosch_123 ◴[13 May 25 12:29 UTC] No.43972168[source]▶
I am quite happy with this to be honest - I am hoping for a viral post of course, but I do get noise out of it and (previously) strangers are looking at what I do.

Like, how else should it work? There is of course always Google Ads but that strikes me as more short-sighted than building a backlog of content to refer back to.

replies(1): >>43972665 #
3. nikolayasdf123 ◴[13 May 25 13:22 UTC] No.43972665[source]▶
I wish I knew always-working answer and wish it was easier.. it is tough!