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Ask HN: How are you acquiring your first hundred users?

559 points amanchanda | 6 comments | 13 May 25 08:41 UTC | HN request time: 0s | source | bottom

I am building a B2C AI SaaS with $50/month price. How would you go about getting with first 100 users and then the next 500 users.

What we are currently doing: 1) Cold outreach to power users - to convert them into affiliates. 2) Cold outreach to individuals who have target ICP communities. 3) SEO for more long term (not for the first 500)

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rwieruch ◴[13 May 25 09:42 UTC] No.43971211[source]▶
Not sure if my "products" compare to yours, but I’ve seen some success with a few of them over the years, maybe there are some takeaways (or pitfalls to avoid) for you:

CloudCamping (PMS): 250+ Businesses, 2023

- Positioned as more modern, more accessible, and more affordable than the competition

- Limited competition due to the complexity of the product

- Personally visited campgrounds to demo the product

- Sent physical postcards (old school!) to campgrounds with product updates and announcements

- Due to limited competition, it is now ranking very high in the German marked on SEO

The Road to React & The Road to Next: 1000+ Users, 2024

- Gave away The Road to React for free in exchange for an email, grew the mailing list this way

- Benefited from early timing (luck!), it was the first book on the topic

- Initial version wasn’t polished, but I kept iterating and improving it each year

- In 2025, released the paid course The Road to Next to my audience, now over 1,000 students enrolled

SoundCloud (DJ/Producing as “Schlenker mit Turnbeutel”)

- Active from 2010–2015 as a hobby, grew to 10,000+ followers (a lot for the time)

- SoundCloud allowed 1,000 direct messages per track

- Carefully selected 1,000 high-engagement listeners in my music niche and personally messaged them to check out new tracks

So yeah, a mix of timing/luck, outreach that does not scale, being better than the competition I'd say.

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1. robertlagrant ◴[13 May 25 11:29 UTC] No.43971723[source]▶
> SoundCloud (DJ/Producing as “Schlenker mit Turnbeutel”)

Pardon my ignorance - does SoundCloud let you monetise, or is it purely it being cool that people are listening to your tracks?

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2. rwieruch ◴[13 May 25 11:39 UTC] No.43971778[source]▶
Not ignorant at all.

I'm not sure if they’ve added any monetization features over the years. Back then, it was arguably the best platform for getting discovered as a producer or DJ. When I stopped making music, I was getting a lot of requests to play at clubs across Germany and Europe.

At the time, I preferred to stay anonymous, so I never made the leap into the professional or public scene. Still, I was in touch with some producers early in their careers on SoundCloud when they had 1000 followers, like Robin Schulz and Felix Jaehn, if those names ring a bell.

So yes, I’d say it was (is?) definitely a launchpad for artists. But as far as I know, there was never a real way to monetize on the platform.

Unfortunately, when I stopped paying for the Pro version, they removed almost all of my music. Only 5 mixes are still up :')

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3. Applejinx ◴[13 May 25 13:03 UTC] No.43972484[source]▶
Might be fortunate instead: they're setting up to be able to train AI on specifically you and then, if needed, make music AS you undercutting you. Such is the way of things these days.

I dropped Soundcloud paid version too, and migrated to just YouTube. Currently YouTube is trying very hard to learn to reply to my fans AS me, but through pushing buttons to immediately supply AI-generated responses. I'm sure anyone else with a substantial YouTube presence has seen this too.

So far, they are not self-pressing the button and taking over replying to my fans for me, against my will. So far. They'd also be looking at some challenges in AIing my content as it's weekly open source software development serving a specialized audience, though they would have a considerably easier time AIing my thumbnails, as those are a very predictable pattern and reproducible.

Regarding OP, and in the light of what I've said, maybe ask yourself in what way you can disambiguate yourself from any random AI-powered startup in targeting what for the other startup will be an arbitrary or shotgun selection of customer targets. Is there an audience you can work specifically for, and is there a way you can signal to that audience that you're particularly aware of them and interested in working for them?

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4. rafram ◴[13 May 25 14:00 UTC] No.43973076{3}[source]▶
https://www.avclub.com/soundcloud-training-data-ai-music
5. nani8ot ◴[13 May 25 16:07 UTC] No.43974458[source]▶
SoundCloud pays a similar amount per stream to the creator as e.g. Spotify. The requirement is paying for Artist (Pro) which costs 3-7€.
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6. rwieruch ◴[13 May 25 20:14 UTC] No.43977191[source]▶
Ah interesting. They must have introduced this at some point, because it wasn't a thing back in 2015 (?).