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Ask HN: How are you acquiring your first hundred users?

559 points amanchanda | 1 comments | 13 May 25 08:41 UTC | HN request time: 0.445s | source

I am building a B2C AI SaaS with $50/month price. How would you go about getting with first 100 users and then the next 500 users.

What we are currently doing: 1) Cold outreach to power users - to convert them into affiliates. 2) Cold outreach to individuals who have target ICP communities. 3) SEO for more long term (not for the first 500)

1. rorylaitila ◴[13 May 25 10:55 UTC] No.43971567[source]▶
I start by building products for myself that I know solve my problem, so at least I have a user of 1. Then I try to get to 10 users personally through my personal network. This helps me validate how easy acquisition and onboarding will be. Then to get from 10 to 100 I post more widely about the product on social media. My current product https://humancrm.io is at 16 users. I am adding about a user a week currently. All the while I work on SEO and backlinks. Once I get to 100 users then I'll probably start more bulk marketing to get to 1000.