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Ask HN: How are you acquiring your first hundred users?

560 points amanchanda | 1 comments | 13 May 25 08:41 UTC | HN request time: 0.249s | source

I am building a B2C AI SaaS with $50/month price. How would you go about getting with first 100 users and then the next 500 users.

What we are currently doing: 1) Cold outreach to power users - to convert them into affiliates. 2) Cold outreach to individuals who have target ICP communities. 3) SEO for more long term (not for the first 500)

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cosbgn ◴[13 May 25 10:28 UTC] No.43971450[source]▶
I run a small but fairly successful "embed chatGPT on your site" widget https://rispose.com

I'm acquiring customers by:

- Offer a 100% free unlimited solution (with branding) I get a lot of daily clicks from people coming from my customer's website

- Offer a really good price. My competitors are about 5X more expensive. I'll eventually maybe raise my price, but for now I have a lot of people switching to my tool

- Affiliates. This is something new I'm still testing.

In summary a good free product which links back to you get's you millions of requests per month!

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Etheryte ◴[13 May 25 10:52 UTC] No.43971552[source]▶
I've seen a number of products like this and I'm somewhat curious: how do you handle the security side of things? Do you have a server to shield the API keys and proxy all requests?
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1. cosbgn ◴[13 May 25 10:54 UTC] No.43971563[source]▶
Yes, all requests pass by our server.